Responsabilitate Sociala Corporatista Si Competitivitate
AbstractThe purpose of this paper is to identify the main opportunities and limitations of corporate social responsibility in the business environment. We propose a new way to look at the relationship between business and society that does not treat corporate success and social welfare as a zerosum game. Each company can identify the parti - cular set of social problems that it is best equipped with and helps to solve them from which it can gain the greatest competitive benefit. Organizations that make the right choices and build focused, proactive and integrated social initiatives in concert with their core strategies will take the competitive advantage. This paper provides knowledge which may be useful in the programs promoting CSR in Romania.
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Bibliographic InfoArticle provided by Academy of Economic Studies - Bucharest, Romania in its journal The AMFITEATRU ECONOMIC journal.
Volume (Year): 10 (2008)
Issue (Month): 23 (February)
corporate social responsibility; competitive advantage; social reputation; value chain social impact; social standards; negative publicity; strategic impact of CSR;
Find related papers by JEL classification:
- M14 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
- M21 - Business Administration and Business Economics; Marketing; Accounting - - Business Economics - - - Business Economics
- L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
- O10 - Economic Development, Technological Change, and Growth - - Economic Development - - - General
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