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The Preference for Belief Consonance

Author

Listed:
  • Russell Golman
  • George Loewenstein
  • Karl Ove Moene
  • Luca Zarri

Abstract

We consider the determinants and consequences of a source of utility that has received limited attention from economists: people's desire for the beliefs of other people to align with their own. We relate this 'preference for belief consonance' to a variety of other constructs that have been explored by economists, including identity, ideology, homophily, and fellow-feeling. We review different possible explanations for why people care about others' beliefs and propose that the preference for belief consonance leads to a range of disparate phenomena, including motivated belief-formation, proselytizing, selective exposure to media, avoidance of conversational minefields, pluralistic ignorance, belief-driven clustering, intergroup belief polarization, and conflict. We also discuss an explanation for why disputes are often so intense between groups whose beliefs are, by external observers' standards, highly similar to one-another.

Suggested Citation

  • Russell Golman & George Loewenstein & Karl Ove Moene & Luca Zarri, 2016. "The Preference for Belief Consonance," Journal of Economic Perspectives, American Economic Association, vol. 30(3), pages 165-188, Summer.
    • Handle: RePEc:aea:jecper:v:30:y:2016:i:3:p:165-88
    Note: DOI: 10.1257/jep.30.3.165
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    References listed on IDEAS

    as
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    More about this item

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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